Clothing is a $375 billion a year industry. We are buying more clothing than ever before, yet we’re not using even a fraction of the items we purchase.
Many women have larger wardrobes than their mothers or grandmothers could ever dream of, but are wearing less than 30% of the items that stock their closet.
That’s a lot of unworn, unwanted and wasted clothing. Too many of us are wasting our precious money on items that will never pay their way. An unworn $120 dress, or handbag or pair of boots is a waste of that $120. And yet how many of us have wardrobes stocked with items exactly like that – taking up space, costing us money and not paying their way?
Too many of us.
We’re on the receiving end of relentless, intended-to-persuade messages about what’s hot (and what’s not), what we ‘must have’ this season, and what it takes to look – and stay – attractive. As a result, many of us have developed a ‘disposable’ attitude toward clothing. We buy frequently, we often buy cheap, and we just don’t stop to ponder our shopping habits.
We’re too caught up with trying to keep up.
And when we’re not shopping, many of us are thinking about shopping.
In a recent British survey, 70% of women reported thinking about going clothes shopping at least once a day. That’s a lot of cognitive effort going into thinking about clothes shopping, even if no shopping is actually taking place.
Apart from eating, getting dressed is something we all do every day (unless you’re a nudist). Clothing affects all of us, whether you consider yourself ‘interested in style’ or not. We all get dressed every day.
But how much do you really understand about your clothes shopping? Have you ever stopped for a moment to consider what you really think and feel about clothes shopping, and the clothing that you already own?
How you are using (and treating, and disposing of) the clothing you already possess? How do your current clothes make you feel? How many of your existing items are you truly wearing and making full use of?
With $5.6 billion of unwanted, unworn clothing hanging in our collective closets, there’s plenty of room for improvement.
We’re adding around 60 new items to our wardrobes every year, and spending on average $3500 on those items. But we’re wearing less than $500 worth of those new items.
There’s plenty of room for feeling better about what we already own, and what we are adding to our wardrobes.
There is a better way. A saner way. A healthier way. A kinder way.
When you put the pause button on your buying behaviour, you give yourself a chance to take stock. To lighten your load and create some space around how and what you consume.
When you take 6 weeks out to do the mini course, you have this opportunity. You might be surprised at what you discover.
In the Conscious Clothes Shopping 6 Week Mini Course, we provide you with resources, tools and prompts to start becoming a more conscious clothing consumer straight away.
Who is this mini course for?
This mini course has been developed for women who wear and shop for clothes, accessories and other appearance-related items, and who are interested in exploring (and possibly improving) their relationship to shopping.
If you wear clothing, you are qualified to participate in the mini course.
So many of us could use an injection of ideas and information on how to look at our current clothing in a fresh light.
Many of us would benefit from exploring our shopping habits through a new lens. A lens that combines conscious consumption with sustainable style. The mini course provides that lens.
The mini course is for women who wish to become more conscious consumers whilst also remaining (or becoming more) stylish.
We’re all about being stylish and smart in the shopping that we do.
You’ll likely save quite a few dollars, too. And at the low price of $27 for the entire 6 weeks, you’ll be the winner at the end.
The mini course is designed to stimulate new ideas and prompt action taking that lead you to feel better, and more in tune, about the clothes shopping you do.
“I found your website about 2 months ago and have been receiving your 6-week mini course messages for almost the full 6 weeks now. I really enjoy your writing and videos – thank you so much for this course! I resonate with so much of what you write/say. You are helping a lot of people with your program. You have helped me and I have only done the mini course“. – Linda Knight
The mini course is full of tips and techniques for becoming a more conscious clothes shopper, delivered at a rate of two emails per week. That’s a nice, easy pace anyone can handle.
How the mini course is structured
- This mini course is delivered completely online and you can do it from anywhere in the world.
- The mini course delivers over 50 pages of content and exercises to get you thinking about and taking action in the direction of more conscious clothes shopping.
- You’ll receive two email lessons a week for 6 weeks and sometimes there’s a media video of 3 – 5 minutes to watch as well.
- Each email lesson contains at least one Thought Starter or Use It Now section which prompts you to think about some aspect of your clothes shopping habits and to take immediate action or to try out an interesting experiment over a short period of time.
- There are 14 lessons in total, over the 6 weeks. The lessons are based on and organised around the 6 aspects of conscious clothing shopping: emotional, practical, self expression, financial, organising your wardrobe, and conscious choices.
There is a one-off payment of $19 This is the only outlay you’ll need to make throughout the entire mini course.
As soon as you pay and confirm your registration (a few simple, easy steps), your mini course will begin immediately, with your first email lesson arriving within minutes.
I’m a big believer in giving you ideas and inspiration, knowledge and tools that you can use over and over again. So if you’re ready to begin your journey back to conscious clothes shopping….